In the what must they be thinking category. The Swedish vodka maker Absolut must figure on adding more Mexican customers in place of all the Americans they will lose over this ad. The US, a colonial result of England and France, fights Mexico, a colony of Spain, and wins. Mexico signs away the spoils, including California. It was not about the Mayans, the Incas, or Navajo, just Euro-dominance in the new world. That’s the way it was, end of story. I thought the Vasa was the dumbest thing I ever heard a Swede do.
James C. Collier
HT: Mangan's Miscellany
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