Dove/Unilever Team With Ogilvy & Mather On Racist Pitch

I try to give people the benefit of the doubt, but upon seeing this advertisement there is none. I also believe the racism accusation should be saved from use every time someone acknowledges difference. This is not one of those cases. This is some Madison Avenue racist bull-shit. I will avoid buying anything related to either of these companies in the future. I say boycott them bastards!

Where to start? Ad for soap, before and after, black to white, dirty to clean. Fat to thin. Dry to moist. Wrinkled to smooth. Sassy to demure. Ergo black is undesirable, white rocks the Casbah. And what’s with the skinny Latina? Pandering to up-swing minority at the expense of another. The only thing missing is a tattoo on the sister. I guess Dove cannot wash away ink, just yet.

James C. Collier

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